let_jane_design

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	<title>let_jane_design</title>
	<link>https://letjanedesign.com</link>
	<description>let_jane_design</description>
	<pubDate>Tue, 21 Jan 2025 01:15:00 +0000</pubDate>
	<generator>https://letjanedesign.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Recent Work</title>
				
		<link>https://letjanedesign.com/Recent-Work-1</link>

		<pubDate>Wed, 17 May 2023 20:05:00 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Recent-Work-1</guid>

		<description>
	JANE WU
Creative Director
&#38;amp; Brand Designer


	Brand systems, packaging, and art direction — designed with taste, intention, and a measured edge. 


For brands with a point of view.

	Client work and independent conceptual projects, below.
Selected Work is available upon request. Please get in touch for access.This portfolio is best experienced on desktop.


	&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/ecba2175750a11d1439100c0c1c70076abd0c3593928cf97c9997b182a2fbf8e/HR403425-copy.jpg" data-mid="225159811" border="0"  src="https://freight.cargo.site/w/1000/i/ecba2175750a11d1439100c0c1c70076abd0c3593928cf97c9997b182a2fbf8e/HR403425-copy.jpg" /&#62;
	Rebranding Zest — Nutrition with Purpose

A brand evolution for Zest, expanding tea-based energy into a broader nutrition platform rooted in purpose and performance.

Details →

	
	Brand SystemsArt DirectionPackaging


	&#60;img width="718" height="300" width_o="718" height_o="300" data-src="https://freight.cargo.site/t/original/i/46782accbbcbd84f7f4d28c48713109e9cc0241cc10d13af4b5028bf7bc15d39/eyeliner_1.png" data-mid="225052702" border="0"  src="https://freight.cargo.site/w/718/i/46782accbbcbd84f7f4d28c48713109e9cc0241cc10d13af4b5028bf7bc15d39/eyeliner_1.png" /&#62;
	The Gendermore Package

(Independent Exploration)


An independent packaging exploration using maximalist design to question gender neutrality through form and visual ambiguity.
Details →


PackagingIllustration3D Modeling &#38;amp; RenderingBrand Identity
Motion DesignPhotography


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	KISSA
    
(Conceptual Brand System)
A conceptual tea brand exploring the intersection of Japanese ritual, symbolism, and contemporary lifestyle through packaging and brand systems.
Details →
	
Brand Identity &#38;amp; SystemPackaging &#38;amp; Structural ConceptsIllustration DirectionProduct Line DevelopmentExperiential Touchpoints


&#60;img width="2048" height="1326" width_o="2048" height_o="1326" data-src="https://freight.cargo.site/t/original/i/6cd8b7da6cc81fce48646ae484cbd34d1005701975271cc70f688ee6c64703e1/presentation-03.jpg" data-mid="225052797" border="0"  src="https://freight.cargo.site/w/1000/i/6cd8b7da6cc81fce48646ae484cbd34d1005701975271cc70f688ee6c64703e1/presentation-03.jpg" /&#62;
	
Escapade Chocolatier — Where Medieval monsters meet modern confectionery(Concept Study)

A conceptual brand identity blending medieval folklore and illustration into a narrative-driven packaging world for a fictional chocolatier.

Details →


	Brand IdentityPackagingIllustration


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	Being

(Concept Study)

An Art Deco inspired fragrance concept across identity, packaging, and form.


Details →

	
Brand Identity &#38;amp; SystemPackaging &#38;amp; Structural ConceptsProduct VisualizationRetail Experience Design


</description>
		
	</item>
		
		
	<item>
		<title>Rebranding Zest intro</title>
				
		<link>https://letjanedesign.com/Rebranding-Zest-intro</link>

		<pubDate>Sun, 19 Jan 2025 00:50:54 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Rebranding-Zest-intro</guid>

		<description>
	Project:&#38;nbsp;

Rebranding Zest:Nutrition with Purpose
Sector:
Health &#38;amp; Lifestyle
Scope of Works:
Brand Strategy &#38;amp; Identity SystemPackaging ArchitectureProduct Line ExpansionArt Direction &#38;amp; Campaign DevelopmentE-commerce &#38;amp; Digital Experience


	Zest, a crowdfunded tea-based beverage company founded in 2014, underwent a strategic transformation from an energy-focused tea brand into a broader nutrition-led platform. The rebrand redefined its visual identity, packaging architecture, and digital presence to align with growing demand for simple, science-backed functional beverages.


The system balances performance and clarity. A refined typographic structure, controlled color hierarchy, and illustrative elements communicate functionality without sacrificing flavor or personality. Packaging was redesigned across existing formats, including chipboard, tea sachets, and ready-to-drink cans, while expanding into new product categories such as hydration mixes and gummies.


The work extended beyond packaging into art direction, photography, advertising, and UX/UI for the website and Amazon storefront. The result is a cohesive brand language that positions Zest as a modern nutritional beverage company, built on transparency, efficacy, and purposeful formulation.


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	<item>
		<title>Branding</title>
				
		<link>https://letjanedesign.com/Branding</link>

		<pubDate>Sun, 19 Jan 2025 00:56:50 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Branding</guid>

		<description>
	Branding
&#60;img width="3795" height="2134" width_o="3795" height_o="2134" data-src="https://freight.cargo.site/t/original/i/e929252ab7662ddfb6ff1358524a48d92584f8b8a08c173d7f2461cf09b1e74d/Artboard-1200x-copy.png" data-mid="227798259" border="0"  src="https://freight.cargo.site/w/1000/i/e929252ab7662ddfb6ff1358524a48d92584f8b8a08c173d7f2461cf09b1e74d/Artboard-1200x-copy.png" /&#62;


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		<title>Packaging</title>
				
		<link>https://letjanedesign.com/Packaging</link>

		<pubDate>Tue, 21 Jan 2025 01:15:00 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Packaging</guid>

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Packaging Design


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		<title>The Gendermore Package Intro</title>
				
		<link>https://letjanedesign.com/The-Gendermore-Package-Intro</link>

		<pubDate>Fri, 19 May 2023 04:55:37 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/The-Gendermore-Package-Intro</guid>

		<description>
	Project:&#38;nbsp;The Gendermore Package
Sector:
Beauty &#38;amp; Health
Scope of Works:
Packaging System DesignStructural &#38;amp; Form ExplorationVisual Identity DevelopmentIllustration DirectionProduct Line Development

	
	The Gendermore Package explores gender neutrality in product design through amplification rather than reduction. Instead of stripping away gender-coded qualities, the project intensifies them, pushing form, color, pattern, and structure toward deliberate ambiguity. The result is a maximalist packaging system that challenges the assumption that neutrality must be quiet or minimal.


The work investigates how contemporary gender-neutral design often defaults to muted palettes and simplified forms in an effort to avoid categorization. This project proposes an alternative approach, one that embraces complexity, ornamentation, and visual tension as tools for inclusivity. By blurring conventional visual cues, the system reframes neutrality as expansion rather than erasure.


The outcome is a comprehensive product line spanning foundation sticks, moisturizers, face wash, hair paste, shampoo, lip gloss, and other personal care formats. Structural forms, layered graphics, and exaggerated detailing are used to dissolve binary distinctions while maintaining clarity and shelf presence. Through this approach, the thesis argues that inclusivity in packaging can be expressive, bold, and commercially viable, redefining how identity is represented in consumer products.


</description>
		
	</item>
		
		
	<item>
		<title>Teaser</title>
				
		<link>https://letjanedesign.com/Teaser</link>

		<pubDate>Mon, 22 May 2023 21:38:05 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Teaser</guid>

		<description></description>
		
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	<item>
		<title>Makeup for all gender</title>
				
		<link>https://letjanedesign.com/Makeup-for-all-gender</link>

		<pubDate>Fri, 19 May 2023 07:21:01 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Makeup-for-all-gender</guid>

		<description>
	Makeup for All GendersLiquid Eyeliner &#38;amp; Lip GlossThe primary packages of eyeliner and lipgloss are designed in feminine forms, inspired by drapery and curvy forms. They are in gold and gunmetal which are portraying a masculine feeling. For the secondary packages, patterns made of straight lines, geometric shapes, and photos of metal are used to decorate based on male preference. 

Foundation Stick
The foundation stick is packaged in an upright cuboid form with rectangular textures. It is in purple which is the least preferred color for males. The secondary packages are in pastel gradient with feminine typefaces and organic patterns, photo collages of flowers are also used.
	

	</description>
		
	</item>
		
		
	<item>
		<title>Makeup Gallery</title>
				
		<link>https://letjanedesign.com/Makeup-Gallery</link>

		<pubDate>Tue, 24 Oct 2023 20:02:04 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Makeup-Gallery</guid>

		<description>
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	<item>
		<title>Skincare for all genders</title>
				
		<link>https://letjanedesign.com/Skincare-for-all-genders</link>

		<pubDate>Fri, 19 May 2023 07:31:19 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Skincare-for-all-genders</guid>

		<description>
	
	Skincare for All GendersMoisturizerThe primary package of the moisturizer is designed based on male preference, which is cubic shape according to my research. The whole package is covered with a texture made of straight lines. A female-preferred color, pink, is chosen to create a gender-ambiguous perception.  The secondary packages are designed depending on female preference. Condensed, hand script and gothic typefaces are used since they are usually associated with femininity. Cones, spheres, and organic shapes are used as patterns. Iridescent effect background and pastel color tones are also added as decorated elements.Face WashAs for face wash, the primary package is designed based on female preference—an organic form with sphere cutouts. It is in blue to create a multi-gender feeling. The secondary packages are designed based on male preferences. Typewriter fonts, typefaces with hard edges, and rigid forms are used. Rectangular and cube patterns and glitch effect backgrounds are used as male-preferred decorated elements.

	</description>
		
	</item>
		
		
	<item>
		<title>Skincare Gallery</title>
				
		<link>https://letjanedesign.com/Skincare-Gallery</link>

		<pubDate>Tue, 24 Oct 2023 20:51:16 +0000</pubDate>

		<dc:creator>let_jane_design</dc:creator>

		<guid isPermaLink="true">https://letjanedesign.com/Skincare-Gallery</guid>

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&#60;img width="2504" height="3624" width_o="2504" height_o="3624" data-src="https://freight.cargo.site/t/original/i/a1c8d7f758fac75ae183138a4c531e763a77d4ea8b28cb370ca0209cb8fb9989/3M0A3694a-copy.png" data-mid="194738891" border="0"  src="https://freight.cargo.site/w/1000/i/a1c8d7f758fac75ae183138a4c531e763a77d4ea8b28cb370ca0209cb8fb9989/3M0A3694a-copy.png" /&#62;
&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0c6a62064211e052dfee2ca3914da74f803867dafa0554654f484b089317ab03/3M0A3679a-copy.png" data-mid="194738890" border="0"  src="https://freight.cargo.site/w/1000/i/0c6a62064211e052dfee2ca3914da74f803867dafa0554654f484b089317ab03/3M0A3679a-copy.png" /&#62;
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&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/5c9a9f96eac5c501dcd66d331b29cb2d4eb4c44bd47e1284a3f0879953d13691/Jane_Wu_18.jpg" data-mid="194738899" border="0"  src="https://freight.cargo.site/w/1000/i/5c9a9f96eac5c501dcd66d331b29cb2d4eb4c44bd47e1284a3f0879953d13691/Jane_Wu_18.jpg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/a30436cefd6f5eccf19e96a3edce64a60d1d28f9bc403fdf4acfa10d867d61eb/Jane_Wu_19.jpg" data-mid="194738900" border="0"  src="https://freight.cargo.site/w/1000/i/a30436cefd6f5eccf19e96a3edce64a60d1d28f9bc403fdf4acfa10d867d61eb/Jane_Wu_19.jpg" /&#62;
&#60;img width="5366" height="3578" width_o="5366" height_o="3578" data-src="https://freight.cargo.site/t/original/i/055c1b1704a8b4aeefad47a2343514b28da5b56eece8ba5d9cfcf0f22f0c92ec/Jane_Wu_20.jpg" data-mid="194738901" border="0"  src="https://freight.cargo.site/w/1000/i/055c1b1704a8b4aeefad47a2343514b28da5b56eece8ba5d9cfcf0f22f0c92ec/Jane_Wu_20.jpg" /&#62;
&#60;img width="2048" height="1231" width_o="2048" height_o="1231" data-src="https://freight.cargo.site/t/original/i/17f53f3960e1bc83c575821e08fb07c84b2f7a7f04fc2ac9e6e1873df07b500a/Artboard-11.jpg" data-mid="194738575" border="0"  src="https://freight.cargo.site/w/1000/i/17f53f3960e1bc83c575821e08fb07c84b2f7a7f04fc2ac9e6e1873df07b500a/Artboard-11.jpg" /&#62;
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