
Hi, I’m Jane. I’m a creative director and interdisciplinary designer raised in Hong Kong and shaped by the past decade in New York. My work lives at the intersection of brand systems, packaging, editorial design, and art direction, where structure and experimentation meet.
I hold an MS in Packaging, Identities & Systems from Pratt Institute, where I graduated with distinction, and a double major BFA in Advertising and Interdisciplinary Design from the School of Visual Arts. My training grounds me in strategy and systems, while my practice stays rooted in visual intuition and craft.
Beyond branding, I draw inspiration from architecture, film, typography, fashion, and photography. These influences inform how I build visual worlds and guide tone, rhythm, and narrative across projects. Design is both my discipline and my playground, a space where ideas are tested, refined, and brought to life with intention.
Let’s Talk
janewuc@gmail.com
@letjanedesign
Awards & Recognition
2022-2023
Rebranding Zest: Nutrition with Purpose
DNA Paris Design Awards 2023
Winner in Graphic Design/Branding
Indigo Design Award 2023
Silver Winner in Branding for Beverages – Other
Silver Winner in Packaging Design for Graphic Design
Creative Communication Award 2022
Winner in Brand Design/Branding & Winner in Beverage/Packaging
IDA Design Awards 2022
Silver in Print/Corporate Identity – Rebranding
Official Selection in Print-Packaging
Muse Design Awards 2023
Silver Winner in Packaging Design – Rebrand
Winner in Graphic Design/Branding
Indigo Design Award 2023
Silver Winner in Branding for Beverages – Other
Silver Winner in Packaging Design for Graphic Design
Creative Communication Award 2022
Winner in Brand Design/Branding & Winner in Beverage/Packaging
IDA Design Awards 2022
Silver in Print/Corporate Identity – Rebranding
Official Selection in Print-Packaging
Muse Design Awards 2023
Silver Winner in Packaging Design – Rebrand
2019–2020
The Gendermore Packages
Creative Communication Award 2020
Honorable Mention / Beauty&Health (Non-Pro)
Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)
ADF & PCD New York
Rising Star Award 2019
Honorable Mention / Beauty&Health (Non-Pro)
Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)
ADF & PCD New York
Rising Star Award 2019
Being
Kissa
Creative Communication Award 2020
Winner in Food/Packaging (Non-Pro)
Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)
Admissions Gallery Exhibition 2019
Winner in Food/Packaging (Non-Pro)
Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)
Admissions Gallery Exhibition 2019
2017
Graphis Competitions New Talent Annual 2017
Different But Equal – Silver
I Own Therefore I Am – Silver
Huh Magazine – Merit
I Own Therefore I Am – Silver
Huh Magazine – Merit
2016
BFA Advertising and BFA Design Spring Exhibition
2015
Graphis Competitions New Talent Annual 2015
Experimental Typography – Silver
SeeSaw Typography Design – Merit
SeeSaw Typography Design – Merit
Junior Portfolio Review
High Level of Achievement
BFA Advertising and BFA Design Spring Exhibition
Features & Press
Voyage La
Shout Out LA
Bold Journey Magazine
Canvas Rebel Magazine
DesignRush — The Best Modern Packaging Designs
ilile Cosmetic
Rebranding ZEST: Nutrition With Purpose
Packaging of the World
Favourite Design
Wrap It Up: Creative Structural Packaging Design
By Sandu Publishing
KISSA
Time For Tea — Branding & Packaging Designs of Tea
By Sandu Publishing
KISSA
World Brand Design Society
BEING
KISSA
Escapade Chocolatier
Packaging of the World
BEING
KISSA
The Gendermore Package
Escapade Chocolatier
Cosmetic Business
Beauty Packaging
Webpackaging
Whattheythink
Happi
Printing News
Beauty Influencers
Global Cosmetic Industry
New York Social Diary
Pratt Admissions Gallery Exhibition 2019
Pratt MS Design Exhibition
Spirit & Flesh Magazine – The Dream Issue