Hi, I’m Jane. I’m a creative director and interdisciplinary designer raised in Hong Kong and shaped by the past decade in New York. My work lives at the intersection of brand systems, packaging, editorial design, and art direction, where structure and experimentation meet.

I hold an MS in Packaging, Identities & Systems from Pratt Institute, where I graduated with distinction, and a double major BFA in Advertising and Interdisciplinary Design from the School of Visual Arts. My training grounds me in strategy and systems, while my practice stays rooted in visual intuition and craft.

Beyond branding, I draw inspiration from architecture, film, typography, fashion, and photography. These influences inform how I build visual worlds and guide tone, rhythm, and narrative across projects. Design is both my discipline and my playground, a space where ideas are tested, refined, and brought to life with intention.



Let’s Talk


︎Email

janewuc@gmail.com

︎Instagram

@letjanedesign


 

Awards & Recognition


2022-2023

Rebranding Zest: Nutrition with Purpose

DNA Paris Design Awards 2023
Winner in Graphic Design/Branding

Indigo Design Award 2023
Silver Winner in Branding for Beverages – Other
Silver Winner in Packaging Design for Graphic Design

Creative Communication Award 2022 
Winner in Brand Design/Branding & Winner in Beverage/Packaging

IDA Design Awards 2022
Silver in Print/Corporate Identity – Rebranding
Official Selection in Print-Packaging

Muse Design Awards 2023
Silver Winner in Packaging Design – Rebrand

2021-2023

Escapade Chocolatier

IDA Design Awards 2021  
Honorable Mention/Print

2019–2020

The Gendermore Packages

Creative Communication Award 2020
Honorable Mention / Beauty&Health (Non-Pro)

Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)

ADF & PCD New York
Rising Star Award 2019

Being

Indigo Award 2020
Silver in Package Design (Non-Pro)

Art of Packaging Award 2019

Kissa

Creative Communication Award 2020
Winner in Food/Packaging (Non-Pro)

Indigo Award 2020
Silver in Package Design (Non-Pro)
Silver in Branding (Non-Pro)

Admissions Gallery Exhibition 2019

2017

Graphis Competitions New Talent Annual 2017

Different But Equal – Silver
I Own Therefore I Am – Silver
Huh Magazine – Merit

2016

BFA Advertising and BFA Design Spring Exhibition


2015

Graphis Competitions New Talent Annual 2015

Experimental Typography – Silver
SeeSaw Typography Design – Merit

Junior Portfolio Review

High Level of Achievement

BFA Advertising and BFA Design Spring Exhibition