JANE WU


Creative Director
& Brand Designer



Brand systems, packaging, and art direction — designed with taste, intention, and a measured edge.

For brands with a point of view.



Client work and independent conceptual projects, below.
Selected Work is available upon request. Please get in touch for access.

Rebranding Zest — Nutrition with Purpose



A brand evolution for Zest, expanding tea-based energy into a broader nutrition platform rooted in purpose and performance.

Details →
Brand Systems
Art Direction
Packaging



The Gendermore Package


(Independent Exploration)

An independent packaging exploration using maximalist design to question gender neutrality through form and visual ambiguity.

Details →
Packaging
Illustration
3D Modeling & Rendering
Brand Identity
Motion Design
Photography




KISSA


(Conceptual Brand System)

A conceptual tea brand exploring the intersection of Japanese ritual, symbolism, and contemporary lifestyle through packaging and brand systems.

Details →
Branding
3D Modeling & Rendering
Packaging
Illustration
Brand experience
Advertising
Photography


Escapade Chocolatier — Where Medieval monsters meet modern confectionery

(Concept Study)

A conceptual brand identity blending medieval folklore and illustration into a narrative-driven packaging world for a fictional chocolatier.

Details →
Brand Identity
Packaging
Illustration


Being


(Concept Study)

An Art Deco inspired fragrance concept across identity, packaging, and form.

Details →
Brand Identity
Packaging
3D Modeling