Project:
KISSA Tea Company
Sector:
Beverages
Scope of Works:
Brand Identity
Branding system
3D Modeling & Rendering
Packaging
Illustration
Brand experience
Advertising
Photography
KISSA Tea Company
Sector:
Beverages
Scope of Works:
Brand Identity
Branding system
3D Modeling & Rendering
Packaging
Illustration
Brand experience
Advertising
Photography
KISSA is a meticulously crafted product line that reimagines the traditional Japanese tea ceremony for contemporary consumers. This project blends ancient rituals with modern design to create a holistic tea experience that offers a spiritual retreat from the fast-paced world.
The Objective:
The primary goal of KISSA was to design a comprehensive tea product line that captures the essence of the Japanese tea ceremony. We aimed to create a brand that not only delivers high-quality tea products but also provides customers with a means to achieve tranquility and inner harmony through mindful tea consumption.
The Opportunity:
In today's hectic world, there's a growing demand for products that offer moments of peace and reflection. KISSA seized this opportunity by creating a tea brand that goes beyond mere consumption, offering a complete sensory and spiritual experience rooted in Japanese tradition.
The Outcome:
The KISSA project resulted in a cohesive and culturally rich product line:
• A diverse range of products including loose leaf tea, bottled tea, wagashi (traditional Japanese sweets), tea utensils, and shopping bags.
• A brand identity inspired by the Daruma doll, symbolizing perseverance and good luck.
• Refillable loose tea containers, promoting sustainability.
• Hand-drawn illustrations featuring traditional Japanese lucky animals, enhancing the cultural connection.
• Wagashi packaging incorporating Japanese Buddhist philosophy through symbolic elements.
• Furoshiki-style shopping bags that are reusable and multipurpose, aligning with eco-friendly practices.
This thoughtfully designed product line successfully merges traditional Japanese aesthetics with modern functionality, offering customers a pathway to mindfulness through the art of tea.
The primary goal of KISSA was to design a comprehensive tea product line that captures the essence of the Japanese tea ceremony. We aimed to create a brand that not only delivers high-quality tea products but also provides customers with a means to achieve tranquility and inner harmony through mindful tea consumption.
The Opportunity:
In today's hectic world, there's a growing demand for products that offer moments of peace and reflection. KISSA seized this opportunity by creating a tea brand that goes beyond mere consumption, offering a complete sensory and spiritual experience rooted in Japanese tradition.
The Outcome:
The KISSA project resulted in a cohesive and culturally rich product line:
• A diverse range of products including loose leaf tea, bottled tea, wagashi (traditional Japanese sweets), tea utensils, and shopping bags.
• A brand identity inspired by the Daruma doll, symbolizing perseverance and good luck.
• Refillable loose tea containers, promoting sustainability.
• Hand-drawn illustrations featuring traditional Japanese lucky animals, enhancing the cultural connection.
• Wagashi packaging incorporating Japanese Buddhist philosophy through symbolic elements.
• Furoshiki-style shopping bags that are reusable and multipurpose, aligning with eco-friendly practices.
This thoughtfully designed product line successfully merges traditional Japanese aesthetics with modern functionality, offering customers a pathway to mindfulness through the art of tea.
Store Front
Loose Tea Packages
Bottled Tea Packages
Wagashi Set and Single Packages
Multi-Use Shopping Bags
Promotional Cards
Pop-Up Tea Room
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Design Development
