JANE WU

Creative Director
& Brand Designer

Brand systems, packaging, and art direction — designed with taste, intention, and a measured edge.

For brands with a point of view.

Client work and independent conceptual projects, below.
Selected Work is available upon request. Please get in touch for access.

Rebranding Zest — Nutrition with Purpose

A brand evolution for Zest, expanding tea-based energy into a broader nutrition platform rooted in purpose and performance.

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Brand Systems
Art Direction
Packaging

The Gendermore Package

(Independent Exploration)

An independent packaging exploration using maximalist design to question gender neutrality through form and visual ambiguity.

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Packaging
Illustration
3D Modeling & Rendering
Brand Identity
Motion Design
Photography

KISSA

(Conceptual Brand System)

A conceptual tea brand exploring the intersection of Japanese ritual, symbolism, and contemporary lifestyle through packaging and brand systems.

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Branding
3D Modeling & Rendering
Packaging
Illustration
Brand experience
Advertising
Photography

Escapade Chocolatier — Where Medieval monsters meet modern confectionery

(Concept Study)

A conceptual brand identity blending medieval folklore and illustration into a narrative-driven packaging world for a fictional chocolatier.

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Brand Identity
Packaging
Illustration

Being

(Concept Study)

An Art Deco inspired fragrance concept across identity, packaging, and form.

Details →

Brand Identity
Packaging
3D Modeling

Let’s Talk

︎Email

janewuc@gmail.com

︎Instagram

@letjanedesign

RECENT WORK

SELECTED WORK

THE ARCHIVE

ABOUT JANE

LET’S TALK