Project:
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging
Illustration
3D Modeling & Rendering
Brand Identity
Motion Design
Photography
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging
Illustration
3D Modeling & Rendering
Brand Identity
Motion Design
Photography
The Gendermore Package is an innovative approach to gender-neutral design in product packaging. Instead of stripping away gender qualities, this project amplifies them through maximalist design, creating a vibrant and gender-ambiguous solution that challenges conventional packaging norms.
The Objective:
The primary goal was to redefine gender neutrality in packaging design by embracing and amplifying gender qualities rather than minimizing them. We aimed to create a series of product packages that would be visually striking, conceptually innovative, and appeal to consumers across the gender spectrum.
The Opportunity:
Current gender-neutral packaging often results in bland designs due to the removal of distinct characteristics. This project seized the opportunity to explore a new direction in inclusive design, potentially revolutionizing how brands approach gender neutrality in consumer products. By using maximalism, we could create packages that stand out in the market while addressing the growing demand for gender-inclusive products.
The Outcome:
The project resulted in a diverse series of packaging designs that successfully embody the concept of gender ambiguity through maximalism. The outcomes include:
• Primary packaging designs utilizing 3D design and modeling techniques, creating unique structural elements that blur gender lines.
• Secondary packaging featuring custom branding, patterns, and illustrations that amplify gender qualities to the point of ambiguity.
• A comprehensive product line including liquid eyeliner, lip gloss, foundation stick, moisturizer, face wash, hair paste, shampoo, and gender-specific vitamins.
• A visually compelling and conceptually intriguing product range that challenges perceptions of gender in design while offering a fresh alternative to conventional gender-neutral aesthetics.
This project demonstrates how embracing complexity in design can lead to more inclusive and engaging product packaging solutions.
The primary goal was to redefine gender neutrality in packaging design by embracing and amplifying gender qualities rather than minimizing them. We aimed to create a series of product packages that would be visually striking, conceptually innovative, and appeal to consumers across the gender spectrum.
The Opportunity:
Current gender-neutral packaging often results in bland designs due to the removal of distinct characteristics. This project seized the opportunity to explore a new direction in inclusive design, potentially revolutionizing how brands approach gender neutrality in consumer products. By using maximalism, we could create packages that stand out in the market while addressing the growing demand for gender-inclusive products.
The Outcome:
The project resulted in a diverse series of packaging designs that successfully embody the concept of gender ambiguity through maximalism. The outcomes include:
• Primary packaging designs utilizing 3D design and modeling techniques, creating unique structural elements that blur gender lines.
• Secondary packaging featuring custom branding, patterns, and illustrations that amplify gender qualities to the point of ambiguity.
• A comprehensive product line including liquid eyeliner, lip gloss, foundation stick, moisturizer, face wash, hair paste, shampoo, and gender-specific vitamins.
• A visually compelling and conceptually intriguing product range that challenges perceptions of gender in design while offering a fresh alternative to conventional gender-neutral aesthetics.
This project demonstrates how embracing complexity in design can lead to more inclusive and engaging product packaging solutions.
Makeup for All Genders
Liquid Eyeliner & Lip Gloss
The primary packages of eyeliner and lipgloss are designed in feminine forms, inspired by drapery and curvy forms. They are in gold and gunmetal which are portraying a masculine feeling. For the secondary packages, patterns made of straight lines, geometric shapes, and photos of metal are used to decorate based on male preference.
Foundation Stick
The foundation stick is packaged in an upright cuboid form with rectangular textures. It is in purple which is the least preferred color for males. The secondary packages are in pastel gradient with feminine typefaces and organic patterns, photo collages of flowers are also used.
Skincare for All Genders
Moisturizer
The primary package of the moisturizer is designed based on male preference, which is cubic shape according to my research. The whole package is covered with a texture made of straight lines. A female-preferred color, pink, is chosen to create a gender-ambiguous perception.
The secondary packages are designed depending on female preference. Condensed, hand script and gothic typefaces are used since they are usually associated with femininity. Cones, spheres, and organic shapes are used as patterns. Iridescent effect background and pastel color tones are also added as decorated elements.
Face Wash
As for face wash, the primary package is designed based on female preference—an organic form with sphere cutouts. It is in blue to create a multi-gender feeling. The secondary packages are designed based on male preferences. Typewriter fonts, typefaces with hard edges, and rigid forms are used. Rectangular and cube patterns and glitch effect backgrounds are used as male-preferred decorated elements.