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davines
hair products



Motive


Hair products usually give an artificial feeling full of chemical. Therefore, my design is to deliver the sense of nature.

Solution


My design is inspired by the landscapes of Japanese garden, showing a sense of Zen. The act of raking the gravel into a pattern recalling waves or rippling water, known as samon or hokime, has an aesthetic function. Zen priests practice this raking also to help their concentration. Achieving perfection of lines is not easy. Developing variations in patterns is a creative and inspiring challenge.

Design Deliverables


Rebranding, brand identity, package design

Mentor


Olga Mezhibovskaya