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different
but equal




“The greatness of a nation and its moral progress
can be judged by the way its animals are treated
–– Mahatma Gandhi.”





Motive


This is a poster campaign about animals used for entertainment for the association Last Chance for Animals. Entertainment animals are those that perform or are displayed publicly to amuse people. These animals appear in circuses, carnivals, animal shows and exhibits, amusement and wildlife theme parks, aquariums, zoos, museums, fairs, and motion pictures and television programs. Although these venues are diverse, they all have one thing in common: They use animals for human purposes.
Animals are not actors or circus clowns. They are not ours to use. They have their rights to live happily and free, just like humans. The animals at these venues frequently are treated poorly, living in deplorable conditions without access to veterinary care. Performing animals must be trained to be entertainers, and many trainers use cruel and abusive methods.

Solution


Using the elements of each venue to show the cruel reality behind these sweet cute impressions people have about them. Thus to promote the idea of not supporting animal entertainment business.

Design Deliverables


Poster design

Mentor


Olga Mezhibovskaya
Nada Ray