kraft
cheese caviar




Motive & Solution


In this group project, we transformed an existing consumer food product into innovative form. We created the cheese caviar and developed the package system and rebrand identity. We also incorporated the metallic foil-stamping and embossing technique.

Design Deliverables


Product deisgn, brand identity, rebranding, package design 

Mentor


Thomas Delaney

Credits


Lushun Lei and Brittany Collins