kraft
cheese caviar
Motive & Solution
In this group project, we transformed an existing consumer food product into innovative form. We created the cheese caviar and developed the package system and rebrand identity. We also incorporated the metallic foil-stamping and embossing technique.
Design Deliverables
Product deisgn, brand identity, rebranding, package design
Mentor
Thomas Delaney
Credits
Lushun Lei and Brittany Collins