Project:
Rebranding Zest:
Nutrition with Purpose
Sector:
Health & Lifestyle
Scope of Works:
Branding
Packaging
Illustration
Art Direction
UX/UI Design
Rebranding Zest:
Nutrition with Purpose
Sector:
Health & Lifestyle
Scope of Works:
Branding
Packaging
Illustration
Art Direction
UX/UI Design
Zest, a crowd-funded tea-based beverage company founded in 2014, is undergoing a transformative rebrand to evolve into a comprehensive nutritional beverage brand. This project involves reimagining the brand's identity, packaging, and product line to meet growing customer demands for simple, science-backed nutritional solutions.
The Objective:
The primary goal was to reposition Zest from an energy-focused tea company to a holistic nutritional beverage brand. We aimed to create a professional, consistent visual identity that would resonate with health-conscious consumers and support the expansion into new functional beverage categories.
The Opportunity:
With customers seeking more from their beverages, there was a clear opportunity to broaden Zest's appeal and product range. By focusing on simple, science-backed ingredients, we could differentiate Zest in the crowded beverage market and meet the growing demand for transparent, purposeful nutrition.
The Outcome:
The rebranding project delivered a comprehensive overhaul of Zest's brand presence:
• A new visual identity balancing functionality and flavor, featuring modern typography, a refined color palette, and illustrative elements.
• Redesigned packaging for existing products (chipboard, tea pouches, ready-to-drink cans, and tea sachets) and new offerings (hydration powder mix and gummies).
• Art-directed photography and advertisements, including user-generated content strategies.
• A revamped UX/UI design for the website and Amazon store listings.
• A cohesive brand language that communicates Zest's commitment to helping customers "achieve more without unnecessary additives."
This rebrand positions Zest as a modern, determined brand in the nutritional beverage space, ready to expand its market presence and product line.
The primary goal was to reposition Zest from an energy-focused tea company to a holistic nutritional beverage brand. We aimed to create a professional, consistent visual identity that would resonate with health-conscious consumers and support the expansion into new functional beverage categories.
The Opportunity:
With customers seeking more from their beverages, there was a clear opportunity to broaden Zest's appeal and product range. By focusing on simple, science-backed ingredients, we could differentiate Zest in the crowded beverage market and meet the growing demand for transparent, purposeful nutrition.
The Outcome:
The rebranding project delivered a comprehensive overhaul of Zest's brand presence:
• A new visual identity balancing functionality and flavor, featuring modern typography, a refined color palette, and illustrative elements.
• Redesigned packaging for existing products (chipboard, tea pouches, ready-to-drink cans, and tea sachets) and new offerings (hydration powder mix and gummies).
• Art-directed photography and advertisements, including user-generated content strategies.
• A revamped UX/UI design for the website and Amazon store listings.
• A cohesive brand language that communicates Zest's commitment to helping customers "achieve more without unnecessary additives."
This rebrand positions Zest as a modern, determined brand in the nutritional beverage space, ready to expand its market presence and product line.
Branding
Packaging Design
