Project:
Escapade Chocolatier
Sector:
Food
Scope of Works:
Brand Identity
Packaging
Illustration
Escapade Chocolatier
Sector:
Food
Scope of Works:
Brand Identity
Packaging
Illustration
Escapade Chocolatier is a high-end concept chocolatier that transports customers to the Medieval era through visually captivating packaging featuring mysterious monsters. This multi-disciplinary project combines graphic design, packaging, illustration, and branding to create a unique chocolate experience for both in-store and retail customers
The Objective:
The primary goal was to design a distinctive brand identity and packaging system for a premium chocolate line that would stand out in the market. We aimed to create an immersive brand experience that blends Medieval folklore with contemporary design, appealing to chocolate enthusiasts seeking both quality and storytelling in their confections.
The Opportunity:
With the growing demand for artisanal and experiential food products, there was an opportunity to create a chocolate brand that goes beyond taste, offering customers a visual and imaginative journey. By tapping into the rich imagery of Medieval monsters, we could differentiate Escapade Chocolatier in a crowded market and appeal to consumers looking for products with depth and character.
The Outcome:
The project resulted in a comprehensive brand and packaging system for Escapade Chocolatier, including:
• A series of six unique chocolate bar designs, each featuring a different Medieval monster illustrated in vintage inking style with low-fi comic coloring.• Custom packaging for various product sizes, in-store drinking cups, and chocolate milk cartons.
• A cohesive visual language using geometric shapes and symbols for easy flavor identification.
• A brand logo that doubles as a decorative pattern, enhancing brand unity across all touchpoints.
• A subtle color palette that contrasts with the dramatic monster illustrations, creating a visually striking effect.
This innovative approach to chocolate packaging not only protects the product but also tells a story, bringing joy and whimsy to customers while establishing Escapade Chocolatier as a unique player in the premium chocolate market.
The primary goal was to design a distinctive brand identity and packaging system for a premium chocolate line that would stand out in the market. We aimed to create an immersive brand experience that blends Medieval folklore with contemporary design, appealing to chocolate enthusiasts seeking both quality and storytelling in their confections.
The Opportunity:
With the growing demand for artisanal and experiential food products, there was an opportunity to create a chocolate brand that goes beyond taste, offering customers a visual and imaginative journey. By tapping into the rich imagery of Medieval monsters, we could differentiate Escapade Chocolatier in a crowded market and appeal to consumers looking for products with depth and character.
The Outcome:
The project resulted in a comprehensive brand and packaging system for Escapade Chocolatier, including:
• A series of six unique chocolate bar designs, each featuring a different Medieval monster illustrated in vintage inking style with low-fi comic coloring.• Custom packaging for various product sizes, in-store drinking cups, and chocolate milk cartons.
• A cohesive visual language using geometric shapes and symbols for easy flavor identification.
• A brand logo that doubles as a decorative pattern, enhancing brand unity across all touchpoints.
• A subtle color palette that contrasts with the dramatic monster illustrations, creating a visually striking effect.
This innovative approach to chocolate packaging not only protects the product but also tells a story, bringing joy and whimsy to customers while establishing Escapade Chocolatier as a unique player in the premium chocolate market.
