JANE WU

Creative Director
& Brand Designer

Brand systems, packaging, and art direction — designed with taste, intention, and a measured edge.

For brands with a point of view.

Client work and independent conceptual projects, below.
Selected Work is available upon request. Please get in touch for access.

This portfolio is best experienced on desktop.

Rebranding Zest — Nutrition with Purpose

A brand evolution for Zest, expanding tea-based energy into a broader nutrition platform rooted in purpose and performance.

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Brand Systems
Art Direction
Packaging

The Gendermore Package

(Independent Exploration)

An independent packaging exploration using maximalist design to question gender neutrality through form and visual ambiguity.

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Packaging
Illustration
3D Modeling & Rendering
Brand Identity
Motion Design
Photography

KISSA

(Conceptual Brand System)

A conceptual tea brand exploring the intersection of Japanese ritual, symbolism, and contemporary lifestyle through packaging and brand systems.

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Brand Identity & System
Packaging & Structural Concepts
Illustration Direction
Product Line Development
Experiential Touchpoints

Escapade Chocolatier — Where Medieval monsters meet modern confectionery

(Concept Study)

A conceptual brand identity blending medieval folklore and illustration into a narrative-driven packaging world for a fictional chocolatier.

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Brand Identity
Packaging
Illustration

Being

(Concept Study)

An Art Deco inspired fragrance concept across identity, packaging, and form.

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Brand Identity & System
Packaging & Structural Concepts
Product Visualization
Retail Experience Design

Design Development

RECENT WORK

SELECTED WORK

THE ARCHIVE

ABOUT JANE

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