Project
Global Footwear Brand (NDA)
Sector
Fashion / Lifestyle
Role
Freelance Designer
(Reporting to Creative Director)
Scope of Works
Presentation Design
Brand Visualization
Internal Event Marks
Client name and select assets withheld due to NDA
Global Footwear Brand (NDA)
Sector
Fashion / Lifestyle
Role
Freelance Designer
(Reporting to Creative Director)
Scope of Works
Presentation Design
Brand Visualization
Internal Event Marks
Client name and select assets withheld due to NDA
This project involved supporting the Creative Director on a global footwear brand initiative through visual development and presentation design. My role focused on translating strategic and conceptual ideas into clear, compelling visual systems—primarily across internal decks, brand storytelling materials, and event-related assets.
While the work was not externally facing, it played a critical role in aligning stakeholders and visualizing creative direction across teams.
While the work was not externally facing, it played a critical role in aligning stakeholders and visualizing creative direction across teams.
Visualizing Creative Direction
Developed presentation systems to help communicate creative direction, brand narratives, and design rationale across internal teams and stakeholders.
Internal Event Marks
Designed a series of internal-facing logos and visual assets for brand events and presentations. These marks were created to align with broader brand principles while remaining flexible across formats.
Outcome
The final system was adopted as the official global brand guide for Modere SRC 2025, supporting internal teams, external vendors, and regional markets with a cohesive, scalable visual language.