Project
HerForce
Engagement
Brand Direction Sprint
Sector
Women’s Wellness
Scope
Brand Direction
Visual Identity
Logo Design
Typography & Color
Social Story Mockups
HerForce
Engagement
Brand Direction Sprint
Sector
Women’s Wellness
Scope
Brand Direction
Visual Identity
Logo Design
Typography & Color
Social Story Mockups
Context
HerForce is an early-stage women’s wellness brand created to challenge how women’s health is seen, discussed, and supported. Grounded in visibility, empowerment, and science-backed integrity, the brand aims to move beyond “pinkified” wellness toward clarity, credibility, and strength.
Sprint Focus
This engagement was structured as a focused brand direction sprint, designed to quickly define and visualize multiple strategic identity paths. The goal was not to finalize a brand, but to provide the client with clear, contrasting directions that could be evaluated, discussed, and selected with confidence.
Direction Development
Two distinct brand directions were developed, each presented as a condensed brand snapshot. For each direction, I defined mood, color palette, typography, logo exploration, and social story mockups to demonstrate how the identity could look, feel, and function in real-world contexts.
Select imagery was developed using AI-assisted image-making tools as part of early concept exploration.
HerForce is an early-stage women’s wellness brand created to challenge how women’s health is seen, discussed, and supported. Grounded in visibility, empowerment, and science-backed integrity, the brand aims to move beyond “pinkified” wellness toward clarity, credibility, and strength.
Sprint Focus
This engagement was structured as a focused brand direction sprint, designed to quickly define and visualize multiple strategic identity paths. The goal was not to finalize a brand, but to provide the client with clear, contrasting directions that could be evaluated, discussed, and selected with confidence.
Direction Development
Two distinct brand directions were developed, each presented as a condensed brand snapshot. For each direction, I defined mood, color palette, typography, logo exploration, and social story mockups to demonstrate how the identity could look, feel, and function in real-world contexts.
Select imagery was developed using AI-assisted image-making tools as part of early concept exploration.
Brand Direction A — Condensed Identity Snapshot
Color · Typography · Logo · Social Story Mockup
Brand Direction B — Condensed Identity Snapshot
Color · Typography · Logo · Social Story Mockup
Selected Direction
Logo Refinement
Status
The engagement concluded following direction selection and initial refinement.
The work shown reflects the outcomes of the brand direction sprint.