Project
Modere SRC 2025 — Elevate
Client
Modere
Sector
Health & Wellness / Global Events
Role
Creative Director / Lead Designer
Scope of Works
Event Brand Identity
Visual System & Motifs
Typography & Color Systems
Style Guide & Vendor Guide
Presentation, Social & On-site Applications
Modere SRC 2025 — Elevate
Client
Modere
Sector
Health & Wellness / Global Events
Role
Creative Director / Lead Designer
Scope of Works
Event Brand Identity
Visual System & Motifs
Typography & Color Systems
Style Guide & Vendor Guide
Presentation, Social & On-site Applications
Elevate is the 2025 theme for Modere’s global Social Retail Conference. The objective was to create a flexible, inspiring event brand system that could scale across regions while remaining consistent, intuitive, and unmistakably Modere.
The identity needed to support a wide range of applications, from keynote presentations and social media to vendor assets and on-site signage, while reinforcing Modere’s “Life By Design” philosophy.
Concept: Elevate through Updraft
The visual system draws inspiration from updrafts, an unseen atmospheric forces that lift, accelerate, and sustain upward motion. This idea informed everything from the motif geometry to the gradient behavior, embedding a sense of elevation and momentum across the system.
Brandmarks
Color System
The color system is designed as an atmospheric spectrum, blending cyan and deep blue tones to create a sense of depth, motion, and dimensionality rather than a fixed directional shift. Gradients introduce energy and movement across motifs and key moments, while solid color fields provide clarity, contrast, and structure across applications.
Updraft Cyan represents the open atmosphere where momentum begins, symbolizing clarity, possibility, and forward-looking ideas. Nimbus Navy anchors the system with depth and confidence, reflecting ambition, expertise, and scale. White introduces openness and focus, allowing the system to breathe, while black provides grounding and authority. Together, the spectrum balances motion and stability, supporting a visual language that feels expansive, confident, and elevated.
Typography
Metropolis serves as a modern, confident typographic foundation for the Elevate identity. Its clarity and versatility across weights support both expressive headlines and dense informational content, grounding the system with structure, consistency, and legibility at scale.
Motifs & modularity
Motifs are designed as modular components that can be sampled and recomposed across formats. Cropping and scale variations allow the system to remain flexible, dynamic, and consistent across touchpoints without relying on repeated full-frame usage.
Applications
Outcome
The final system was adopted as the official global brand guide for Modere SRC 2025, supporting internal teams, external vendors, and regional markets with a cohesive, scalable visual language.