Project:
Rebranding Zest:
Nutrition with Purpose
Sector:
Health & Lifestyle
Scope of Works:
Brand Strategy & Identity System
Packaging Architecture
Product Line Expansion
Art Direction & Campaign Development
E-commerce & Digital Experience
Rebranding Zest:
Nutrition with Purpose
Sector:
Health & Lifestyle
Scope of Works:
Brand Strategy & Identity System
Packaging Architecture
Product Line Expansion
Art Direction & Campaign Development
E-commerce & Digital Experience
Zest, a crowdfunded tea-based beverage company founded in 2014, underwent a strategic transformation from an energy-focused tea brand into a broader nutrition-led platform. The rebrand redefined its visual identity, packaging architecture, and digital presence to align with growing demand for simple, science-backed functional beverages.
The system balances performance and clarity. A refined typographic structure, controlled color hierarchy, and illustrative elements communicate functionality without sacrificing flavor or personality. Packaging was redesigned across existing formats, including chipboard, tea sachets, and ready-to-drink cans, while expanding into new product categories such as hydration mixes and gummies.
The work extended beyond packaging into art direction, photography, advertising, and UX/UI for the website and Amazon storefront. The result is a cohesive brand language that positions Zest as a modern nutritional beverage company, built on transparency, efficacy, and purposeful formulation.
The system balances performance and clarity. A refined typographic structure, controlled color hierarchy, and illustrative elements communicate functionality without sacrificing flavor or personality. Packaging was redesigned across existing formats, including chipboard, tea sachets, and ready-to-drink cans, while expanding into new product categories such as hydration mixes and gummies.
The work extended beyond packaging into art direction, photography, advertising, and UX/UI for the website and Amazon storefront. The result is a cohesive brand language that positions Zest as a modern nutritional beverage company, built on transparency, efficacy, and purposeful formulation.
Branding
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Packaging Design
Project:
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging System Design
Structural & Form Exploration
Visual Identity Development
Illustration Direction
Product Line Development
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging System Design
Structural & Form Exploration
Visual Identity Development
Illustration Direction
Product Line Development
The Gendermore Package explores gender neutrality in product design through amplification rather than reduction. Instead of stripping away gender-coded qualities, the project intensifies them, pushing form, color, pattern, and structure toward deliberate ambiguity. The result is a maximalist packaging system that challenges the assumption that neutrality must be quiet or minimal.
The work investigates how contemporary gender-neutral design often defaults to muted palettes and simplified forms in an effort to avoid categorization. This project proposes an alternative approach, one that embraces complexity, ornamentation, and visual tension as tools for inclusivity. By blurring conventional visual cues, the system reframes neutrality as expansion rather than erasure.
The outcome is a comprehensive product line spanning foundation sticks, moisturizers, face wash, hair paste, shampoo, lip gloss, and other personal care formats. Structural forms, layered graphics, and exaggerated detailing are used to dissolve binary distinctions while maintaining clarity and shelf presence. Through this approach, the thesis argues that inclusivity in packaging can be expressive, bold, and commercially viable, redefining how identity is represented in consumer products.
The work investigates how contemporary gender-neutral design often defaults to muted palettes and simplified forms in an effort to avoid categorization. This project proposes an alternative approach, one that embraces complexity, ornamentation, and visual tension as tools for inclusivity. By blurring conventional visual cues, the system reframes neutrality as expansion rather than erasure.
The outcome is a comprehensive product line spanning foundation sticks, moisturizers, face wash, hair paste, shampoo, lip gloss, and other personal care formats. Structural forms, layered graphics, and exaggerated detailing are used to dissolve binary distinctions while maintaining clarity and shelf presence. Through this approach, the thesis argues that inclusivity in packaging can be expressive, bold, and commercially viable, redefining how identity is represented in consumer products.
Makeup for All Genders
Liquid Eyeliner & Lip Gloss
The primary packages of eyeliner and lipgloss are designed in feminine forms, inspired by drapery and curvy forms. They are in gold and gunmetal which are portraying a masculine feeling. For the secondary packages, patterns made of straight lines, geometric shapes, and photos of metal are used to decorate based on male preference.
Foundation Stick
The foundation stick is packaged in an upright cuboid form with rectangular textures. It is in purple which is the least preferred color for males. The secondary packages are in pastel gradient with feminine typefaces and organic patterns, photo collages of flowers are also used.
Skincare for All Genders
Moisturizer
The primary package of the moisturizer is designed based on male preference, which is cubic shape according to my research. The whole package is covered with a texture made of straight lines. A female-preferred color, pink, is chosen to create a gender-ambiguous perception.
The secondary packages are designed depending on female preference. Condensed, hand script and gothic typefaces are used since they are usually associated with femininity. Cones, spheres, and organic shapes are used as patterns. Iridescent effect background and pastel color tones are also added as decorated elements.
Face Wash
As for face wash, the primary package is designed based on female preference—an organic form with sphere cutouts. It is in blue to create a multi-gender feeling. The secondary packages are designed based on male preferences. Typewriter fonts, typefaces with hard edges, and rigid forms are used. Rectangular and cube patterns and glitch effect backgrounds are used as male-preferred decorated elements.
Project:
Escapade Chocolatier
Sector:
Food
Scope of Works:
Brand Identity
Packaging
Illustration
Escapade Chocolatier
Sector:
Food
Scope of Works:
Brand Identity
Packaging
Illustration
A high-end concept chocolatier inspired by Medieval folklore. The brand combines illustration, packaging, and identity to create an immersive chocolate experience built around mysterious monsters and vintage inking aesthetics.
The project focused on developing a distinctive brand system for a premium chocolate line, blending storytelling with contemporary structure. Six chocolate bar designs feature illustrated Medieval creatures, supported by a cohesive packaging system for retail formats, drinking cups, and chocolate milk cartons.
A restrained color palette contrasts with the expressive monster artwork, while geometric symbols aid flavor identification. The result is a narrative-driven brand world that transforms chocolate into both product and collectible artifact.
The project focused on developing a distinctive brand system for a premium chocolate line, blending storytelling with contemporary structure. Six chocolate bar designs feature illustrated Medieval creatures, supported by a cohesive packaging system for retail formats, drinking cups, and chocolate milk cartons.
A restrained color palette contrasts with the expressive monster artwork, while geometric symbols aid flavor identification. The result is a narrative-driven brand world that transforms chocolate into both product and collectible artifact.
Project:
KISSA Tea Company
Sector:
Beverages
Scope of Works:
Brand Strategy
Visual Identity System
Packaging Design
Illustration Direction
Product Ecosystem Design
Brand Experience
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KISSA Tea Company
Sector:
Beverages
Scope of Works:
Brand Strategy
Visual Identity System
Packaging Design
Illustration Direction
Product Ecosystem Design
Brand Experience
KISSA reimagines the Japanese tea ceremony as a contemporary product ecosystem, translating ritual, symbolism, and material sensitivity into a structured modern brand language.
The identity draws from the Daruma as a symbol of intention and perseverance, supported by hand-rendered illustrations and restrained compositions that honor tradition without becoming ornamental. The system extends across loose leaf tea, bottled tea, wagashi, tea utensils, refillable containers, and reusable furoshiki-style bags, embedding sustainability and ritual into both form and function.
The result is a tea brand that treats ceremony as a design framework, positioning daily consumption as a considered act rather than a commodity transaction.
The identity draws from the Daruma as a symbol of intention and perseverance, supported by hand-rendered illustrations and restrained compositions that honor tradition without becoming ornamental. The system extends across loose leaf tea, bottled tea, wagashi, tea utensils, refillable containers, and reusable furoshiki-style bags, embedding sustainability and ritual into both form and function.
The result is a tea brand that treats ceremony as a design framework, positioning daily consumption as a considered act rather than a commodity transaction.
Store Front
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Loose Tea Packages
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Bottled Tea Packages
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Wagashi Set and Single Packages
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Loose Tea Packages
Bottled Tea Packages
Wagashi Set and Single Packages
Multi-Use Shopping Bags
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Promotional Cards
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Pop-Up Tea Room
Advertisements
Design Development
Project:
Being
Sector:
Beauty
Scope of Works:
Brand Identity & System
Packaging & Structural Concepts
Product Visualization
Retail Experience Design
Being
Sector:
Beauty
Scope of Works:
Brand Identity & System
Packaging & Structural Concepts
Product Visualization
Retail Experience Design
Being is a fragrance concept exploring confidence, sensuality, and modern femininity through an Art Deco lens. The project reinterprets the era’s geometry and material richness into a contemporary brand language that feels structured rather than nostalgic.
The identity system extends beyond the bottle to encompass packaging, structural formats, retail displays, and branded touchpoints. Geometric motifs, controlled symmetry, and considered material contrasts create a visual rhythm that echoes both architecture and ornamentation without becoming decorative.
The result is a fragrance world that feels deliberate and immersive, translating sensuality into form, proportion, and presence rather than surface styling.
The identity system extends beyond the bottle to encompass packaging, structural formats, retail displays, and branded touchpoints. Geometric motifs, controlled symmetry, and considered material contrasts create a visual rhythm that echoes both architecture and ornamentation without becoming decorative.
The result is a fragrance world that feels deliberate and immersive, translating sensuality into form, proportion, and presence rather than surface styling.
Design Development
