Skincare for All Genders
Moisturizer
The primary package of the moisturizer is designed based on male preference, which is cubic shape according to my research. The whole package is covered with a texture made of straight lines. A female-preferred color, pink, is chosen to create a gender-ambiguous perception.
The secondary packages are designed depending on female preference. Condensed, hand script and gothic typefaces are used since they are usually associated with femininity. Cones, spheres, and organic shapes are used as patterns. Iridescent effect background and pastel color tones are also added as decorated elements.
Face Wash
As for face wash, the primary package is designed based on female preference—an organic form with sphere cutouts. It is in blue to create a multi-gender feeling. The secondary packages are designed based on male preferences. Typewriter fonts, typefaces with hard edges, and rigid forms are used. Rectangular and cube patterns and glitch effect backgrounds are used as male-preferred decorated elements.