Project:
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging System Design
Structural & Form Exploration
Visual Identity Development
Illustration Direction
Product Line Development
The Gendermore Package
Sector:
Beauty & Health
Scope of Works:
Packaging System Design
Structural & Form Exploration
Visual Identity Development
Illustration Direction
Product Line Development
The Gendermore Package explores gender neutrality in product design through amplification rather than reduction. Instead of stripping away gender-coded qualities, the project intensifies them, pushing form, color, pattern, and structure toward deliberate ambiguity. The result is a maximalist packaging system that challenges the assumption that neutrality must be quiet or minimal.
The work investigates how contemporary gender-neutral design often defaults to muted palettes and simplified forms in an effort to avoid categorization. This project proposes an alternative approach, one that embraces complexity, ornamentation, and visual tension as tools for inclusivity. By blurring conventional visual cues, the system reframes neutrality as expansion rather than erasure.
The outcome is a comprehensive product line spanning foundation sticks, moisturizers, face wash, hair paste, shampoo, lip gloss, and other personal care formats. Structural forms, layered graphics, and exaggerated detailing are used to dissolve binary distinctions while maintaining clarity and shelf presence. Through this approach, the thesis argues that inclusivity in packaging can be expressive, bold, and commercially viable, redefining how identity is represented in consumer products.
The work investigates how contemporary gender-neutral design often defaults to muted palettes and simplified forms in an effort to avoid categorization. This project proposes an alternative approach, one that embraces complexity, ornamentation, and visual tension as tools for inclusivity. By blurring conventional visual cues, the system reframes neutrality as expansion rather than erasure.
The outcome is a comprehensive product line spanning foundation sticks, moisturizers, face wash, hair paste, shampoo, lip gloss, and other personal care formats. Structural forms, layered graphics, and exaggerated detailing are used to dissolve binary distinctions while maintaining clarity and shelf presence. Through this approach, the thesis argues that inclusivity in packaging can be expressive, bold, and commercially viable, redefining how identity is represented in consumer products.