Project
Rebranding Zest:
Nutrition with Purpose
Sector
Health & Lifestyle
Role
Creative Director
Scope of Works
Brand Strategy & Identity System
Packaging Architecture
Product Line Expansion
Art Direction & Campaign Development
E-commerce & Digital Experience
Rebranding Zest:
Nutrition with Purpose
Sector
Health & Lifestyle
Role
Creative Director
Scope of Works
Brand Strategy & Identity System
Packaging Architecture
Product Line Expansion
Art Direction & Campaign Development
E-commerce & Digital Experience
Zest, a crowdfunded tea-based beverage company founded in 2014, underwent a strategic transformation from an energy-focused tea brand into a broader nutrition-led platform. The rebrand redefined its visual identity, packaging architecture, and digital presence to align with growing demand for simple, science-backed functional beverages.
The system balances performance and clarity. A refined typographic structure, controlled color hierarchy, and illustrative elements communicate functionality without sacrificing flavor or personality. Packaging was redesigned across existing formats, including chipboard, tea sachets, and ready-to-drink cans, while expanding into new product categories such as hydration mixes and gummies.
The work extended beyond packaging into art direction, photography, advertising, and UX/UI for the website and Amazon storefront. The result is a cohesive brand language that positions Zest as a modern nutritional beverage company, built on transparency, efficacy, and purposeful formulation.
The system balances performance and clarity. A refined typographic structure, controlled color hierarchy, and illustrative elements communicate functionality without sacrificing flavor or personality. Packaging was redesigned across existing formats, including chipboard, tea sachets, and ready-to-drink cans, while expanding into new product categories such as hydration mixes and gummies.
The work extended beyond packaging into art direction, photography, advertising, and UX/UI for the website and Amazon storefront. The result is a cohesive brand language that positions Zest as a modern nutritional beverage company, built on transparency, efficacy, and purposeful formulation.
