The primary package of the moisturizer is designed based on male preference, which is cubic shape according to my research. The whole package is covered with texture of straight lines. A female preferred color, pink, is chosen to create a gender ambiguous perception.
The secondary packages are designed depended on female preference. Condensed, hand script, and gothic typefaces are used since they are usually associated with femininity. Cones, spheres and organic shapes are used as pattern. Iridescent effect background and pastel color toned are also add as decorated elements.
for all genders
As for face wash, the primary package is designed based on female preference—an organic form with sphere cutouts. It is in blue to create a multi-genders feeling. The secondary packages are designed bases on male presences. Typewriter fonts, typefaces with hard edge and rigid forms are used. Rectangular and cube pattern, glitch effect background are used as male preferred decorated elements.