vitamin for specific gender
Vitamin For Eve / Adam
For gender specific products, both gender references are shown at same time. The forms of both primary package are designed based on the preferences of both genders.
For Vitamin For Eve, rectangular shape (M) from the top is transitioning to organic shape (F) in the bottom. For Vitamin For Adam, sharp angular shapes (M) are transitioning to organic soft lines (F). Both packages are in white which is a gender neutral color.
For the graphics on the secondary packages, I experimented with using only typography. The combination of feminine and masculine typefaces reflecting both gender characteristics. Both the graphic and structural designs are in maximalist style.